MINOR PROJECT.

31, March 2021 - 02, July 2021 (Week 1 - Week 14)

Angdio Nagarico (0340052)

Minor Project.

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LECTURES.

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Minor Project. 

The Seed - Boutique Hotel.

For our Minor Project we were asked to choose between 2 different projects option which are Boutique Hotel - that was planned to create a hotel building next to the Taylor's University Lake. We were asked to collaborate with the other design teams like BIHM, BAT, BQS, BDCM, and BIA. The other given project was the Water Rescue project which our group did not choose and we agreed on the Boutique Hotel.

WEEK 1.

In the first week of class we were asked to choose an project option, a Boutique Hotel or a Water Rescue and we were also told to make a group that consist with 4 BDCM members and these are the members of our BDCM team.

Group 3.

• Yesika Princess (as our leader) - NEW MEDIA
• Gaby Manurung - GRAPHIC DESIGN 
• Angdio Nagarico - GRAPHIC DESIGN
• Nyomanita Putri - ENTERTAINMENT DESIGN

WEEK 2.

In this second week I only attend the Friday class because my timetable doesn't show the Wednesday class. I heard that Mr. Mike was talking about using a baby incubator replacement as a replacement. We were told to create a miro board for the rest of the week, all ideas and informations that me have gathered are demanded to be post on our miro board.

WEEK 3.

In this week all of us had a zoom meeting with the other schools on Monday to confirm the finalized part of the building concepts and ideas and after the meeting we started on our online survey questionnaire to send it to a bunch of people. I also learned the importance of empathy research on design world and the brand identity is also important for the target audience.

WEEK 4.

This week we sent out our survey and collected some responses, we also updated to Mr. Mike about our progress and ideas of the other schools. After we get the confirmation from Mr. Mike about the concept, we can start on making our persona, other than that we also have decided on our boutique hotel name which is "The Seed" Hotel, and the the purpose of the name is to represent the healthy lifestyle to our customers and also encouraging customers that are staying at our hotel to be healthier in their lives.

WEEK 5.

In this week we need to finished our survey analysis and we also did a voting for the which logo design are we going to chose as the final logo for our Boutique Hotel.

fig. 1.1 Final Logo.

WEEK 6.

For this week we have to present a presentation to all of the schools including Mr. Mike and since we are in the BDCM team, our part was to show the result and analysis from our survey, introducing our personas, and lastly is to present the chosen final logo for our Boutique Hotel. We also did a mood board for our brand marketing.

WEEK 7.

In this week we were waiting for the final outcome voting for who will pass next weeks, Mr. Mike also briefed us through what we should do for the next step of our proposal because we were told prepare beforehand first and also plan for everything beforehand for the hotel branding, art direction, and start dividing tasks.

WEEK 8.

in this week after we got the information that we are through from the voting and will be working with the same group, we started on doing our branding for the hotel and also the logo and start at the colour scheme as well.

Branding guidline process:

WEEK 9.

In this week we were told to create a customer journey map and planned on our outcome of the customer journey map's touchpoint, then we split our tasks and assignments based on what the application needed and my part was creating the mockups and hotel collateral.

fig. 1.2  Packaging.

fig. 1.3  Hotel Collateral.

WEEK 10.

In this week we have a problem with our patterns that doesn't match with our branding and we are required to fix the problem first.

fig. 1.4 Pattern 1.

fig. 1.5 Pattern 2.

WEEK 11.

After receiving the exterior rendering part from the BAT team, our part is to edit it to look like it is located at the lake side of the Taylor's University by adding the background of Taylor's University lake side and a little bit of photoshop skill finish it up.

fig. 1.6 Exterior Render Building.

fig. 1.7

fig. 1.8 First attempt.

WEEK 12.

After showing to Mr. Mike our first attempt of our background picture Mr. Mike says that it was not photorealistic and it could be better and then Mr. Mike decided to help us and render it for us, other than that Mr. Mike also gave us some feedback about the background like it can have a little bit more shadow to make it look more realistic and also we can add some exposure to the background colour.

fig. 1.9 Final Result.

WEEK 13.

This week we were told to continue on our design application, start on making our video, and also start creating our final presentation for next week, and we also did something for the brochure.

WEEK 14.

The final week and it is our final presentation and during the presentation I notice that every presentation from the other group was very unique, from the final result of their hotel brand until their promotion videos all of it are very different but in a good way and I think that our group had done a decent job on working together in this project especially for Yesika our BDCM team leader, every member has shown a fantastic job and I am really glad to be one of their members and can't wait to work together again some day.

FINAL PRESENTATION:

 

 BRANDING SLIDE: