PACKAGING & MERCHANDISING - PROJECT 1.

 

PACKAGING & MERCHANDISING

PROJECT 1.



WEEK 6 - WEEK 7
(28 September 2020 - 05 October 2020)
Angdio Nagarico (0340052)
Packaging & Merchandising Design
Project 1.

LECTURE.

Due to COVID-19 the school decided to do a online class through a zoom session and there wont be any face to face meeting.

LECTURE 6 - The effects of Colours in Packaging Design Towards Consumers Purchase Intention.
This week group 4 will be presenting their topic to us and their topic was about the effects of colours in packaging design towards consumer purchase intention. We learnt that colours really is important in packaging because the role colours is one of the big reason to attract consumers.


LECTURE 7 - The Role of Typeface in Packaging Design.
This week group 2 will be presenting their topic to us and their topic was about the role of typeface in packaging design. We learnt that typeface or typography is an important part on packaging and these are some of the reasons:
- to build brand recognition.
- to influence decision making.
- to create hierarchy of information.



INSTRUCTUIONS.



PROJECT 1.

For our first project in this module, we were told to design a new packaging for the happy meal box from McDonald. Mr. Shamsul have also given us the theme that we're going to create on the happy meal box.

THEME: Stay Safe.

Here are the designs that I have created for my happy meal box and fries.



And these are some of the mock ups and also dieline.




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