PACKAGING & MERCHANDISING DESIGN - PROJECT 2

  

PACKAGING & MERCHANDISING

PROJECT 2.



WEEK 8 - WEEK 10
(12 October 2020 - 26 October 2020)
Angdio Nagarico (0340052)
Packaging & Merchandising Design
Project 2.

LECTURE.

Due to COVID-19 the school decided to do a online class through a zoom session and there wont be any face to face meeting.

LECTURE 8 - Merchandising and The Effects of Brand Recognition.
This week my group will be presenting our topic for the class and our topic was about merchandising and the effects of brand recognition.

We learnt that there are several different types of merchandising and they are:
- Retail Merchandising.
- Digital Merchandising.
- Visual Merchandising.
- Product Merchandising.
- Responsive Merchandising.

We also learnt about the techniques of merchandising which are:
- Recognize Target Consumers.
- Aesthetically Unique/Interesting.
- Consistent and United.
- Reflect Brand Identity.

We also explain about what is brand recognition, how does it work, and the benefits of brand recognition, plus we also add some explanation about brand awareness. 


INSTRUCTUIONS.


PROJECT 2.

For our project 2 it was a little bit different than the previous projects or exercise that we have done before because this project we collaborated with 2 schools, The School of BioSciene (SBS) and The School od Media in Communication (SOMAC). My group was selected to be joining the SBS school and our job was to design a packaging for the selected product that the other school have came up with. The packaging that we're going to design should be able to communicate with the consumer.

My group consisted with 3 members, me, Atiqah Farzana, and Dondo 

The product that we agree on was a 'Milk Chocolate and Strawberry filled with smoked Peanut Cracker' and we named the product as "MELTOVE", we chose "MELTOVE" as our brand name because we are focusing on the word melt and love.


Some LOGO IDEAS/DESIGNS.










PACKAGING THAT WE AGREE ON:



FINAL OUTCOME MOCK UP:



 

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